Programs and Majors
Educational Technology (Teacher Education Track)
Aligned with national strategies for economic and social development and the needs of education reform, this program serves the basic education sector of Guangdong Province and the Guangdong–Hong Kong–Macao Greater Bay Area. It aims to cultivate secondary-school Information Technology teachers and digital education specialists with strong professional ethics, solid disciplinary foundations, high-level ICT competency, and the ability to teach information technology courses, conduct research on digital teaching, and promote school-level digital transformation. The program also prepares students for advanced study at the postgraduate level.
Core courses include Introduction to Educational Technology, Research Methods in Educational Technology, Instructional Systems Design, Information Technology Curriculum and Teaching, Artificial Intelligence Curriculum and Teaching, AI Applications in Education, Deep Learning and Large Models, Educational Software Design, and Learning Analytic, along with practicum-based projects.
Educational Technology (Non-Teacher Education Track)
This program addresses the rapidly expanding educational technology industry and aims to cultivate versatile technical professionals specializing in digital media development and intelligent education system integration. Graduates may pursue careers in educational technology enterprises, government agencies, and related sectors, engaging in digital media design, network system administration, and AI-driven educational product development.
Courses emphasize industry–academia integration and include Principles and Applications of Multimedia, Digital Audio-Video Production, Computer Animation Design, as well as practical modules such as network system integration, robotics programming and control, and open-source hardware development. Students gain hands-on experience through corporate internships and participation in real-world smart learning environment projects.
Journalism
This program cultivates highly qualified applied professionals with firm political orientation, strong professional ethics, broad knowledge of the humanities and social sciences, and solid professional competence in journalism. Students acquire theoretical foundations in journalism and communication, along with practical skills in reporting, writing, editing, commentary, and visual communication. Graduates are prepared to work in emerging intelligent media platforms and communication departments in government agencies and enterprises, engaging in news reporting, public communication, and publishing management.
Core courses include Introduction to Journalism, History of Chinese and Foreign Journalism, and Integrated News Reporting. Emerging courses include Data Visualization for Journalism, Documentary Production, Digital Communication and Social Development in China, Internet Public Opinion Studies, and Media Convergence Practices.
Communication Studies
With a focus on the media and cultural industries—including video production, advertising and public relations, creative industries, and new media platforms—this program cultivates high-level applied professionals capable of planning, reporting, designing, producing, and managing communication-related work across various industries. Students develop a solid foundation in the humanities and social sciences and gain systematic mastery of communication theories and applied techniques.
Core courses include Introduction to Communication Studies, Introduction to Journalism, Advertising, and Introduction to Sociology. Additional courses include Drone Aerial Photography, AI for New Media, Network Sociology, and Media Convergence Practices.
1.Bachelor's Degree Programmes
Educational Technology & Educational Technology (Teacher Training): Introduction to Educational Technology, Educational Communication, Systemic Design of Teaching, Information Technology for Education, Theory and Practice of Teaching Media, Technology and Media for Teaching, Learning Science and Technology, Research Methods in Educational Technology, Information Technology Curriculum Teaching and Learning, Introduction to Artificial Intelligence Technology, Principles of Multimedia Systems, Data Structures.
Communication & Journalism: Marxist View of Journalism, Introduction to Journalism, General Theory of Communication, Advertising, News Interviewing and Writing, Fundamentals of Writing and Direction, Introduction to Audio-visual Media, Media Management and Administration, Public Relations, Psychology of Communication, Research Methods of Communication, History of Chinese and Foreign Journalism, News Reporting by Convergent Media, News Criticism, News Editing, Journalism Ethics and Laws.
2.Master's Degree Programmes
Master of Education (Modern Educational Technology): Information Technology Curriculum and Teaching Materials Research, Information Technology Teaching Design and Implementation, Technology-supported Classroom Teaching, Information Technology Teaching Resources Development and Application, Teachers' Digital Literacy, Core Literacy of IT Disciplines, Artificial Intelligence and Educational Applications, Educational Data Mining and Learning Analysis, Technology-supported Educational and Teaching Management, Design of Interdisciplinary Teaching and Learning Activities, and Artificial Intelligence Curriculum and Teaching in Primary and Secondary Schools
Master of Publishing: Research Methods in Publishing, Introduction to Publishing, Publishing Laws and Regulations, Publication Editing and Production, Digital Publishing and Technology, Publication Marketing, Publishing Enterprise Operation and Management
Master of Journalism and Communication: Theoretical Foundations of Journalism and Communication, Research Methods in Journalism and Communication, Media Operation and Management, New Media Research and Application, Journalism and Communication Ethics and Regulations, Internet Public Opinion Research, Brand Communication Theory and Practice, Visual Culture and Creative Design
Journalism and Communication: Theory and Practice of Journalism and Communication, Quantitative Research Methods, History of Journalism and Communication, Qualitative Research Methods, Marxist Journalism Theory, Internet Journalism and Communication, Convergent Journalism Theory and Practice, International Communication Studies, Risk Communication and Social Governance, Audiovisual Communication Theory and Practice
3.Doctoral Degree Programmes
Education: Research on Basic Theories in Education, Academic Frontiers and Methodology in Education, Frontiers of Contemporary Educational Theory, Frontiers of Curriculum and Teaching Research Principles and Methods, Research on the History of Chinese Educational Thought, Research on Comparative Educational Theory and Methodology, Research on the Philosophy of Pre-school Education, Research on the Basic Theories in Higher Education, Research on the Basic Theories of Vocational and Technical education, Research on the Basic Theories of Special Education, Frontiers of Educational Technology, Research Methods and Research Design in Educational Technology, Frontiers in Educational Management, Research on Basic Theory of Basic Education