1. Name of the School
School of Information Technology in Education
2. Program Title
Master of Journalism and Communication
3. Program Features
This program integrates long-standing professional expertise in audiovisual communication to address the dual contexts of digitalization and globalization. Focusing on core areas such as digital content production, intelligent communication, platform governance, digital communication policy, and public communication, the program has established a distinctive and comprehensive pathway for talent cultivation.
We emphasize the equal importance of theoretical literacy, technical proficiency, and social practice. By systematically incorporating cutting-edge subjects, including Artificial Intelligence, data analysis, and platform governance, the program is dedicated to cultivating high-level communication professionals. Our graduates are expected to possess firm political integrity, excellent professional skills, and outstanding international communication capabilities, enabling them to serve national strategic needs and lead social development.
4. Core Curriculum
Theoretical Foundations of Journalism and Communication
Research Methods in Journalism and Communication
Journalism Ethics and Law
Digital News Production and Innovation Research
New Media Research and Applications
Media Practice Workshop
Public Relations and Strategic Communication
Frontiers of Digital and Intelligent Audiovisual Practice
Data Mining and Analysis
The Global South and Visual Politics (Taught in English)
5. Career Outlook
Graduates from this program enjoy a wide range of career opportunities, including but not limited to:
Internet & Platform Enterprises: Content operations, data analysis, and strategic communication.
Mainstream & New Media Organizations: Journalism, editing, and multi-platform content creation.
PR & Brand Communication Agencies: Brand consulting and corporate identity management.
Government & Public Institutions: Public opinion analysis and communication management.
Academia: Higher education and specialized research institutions.
6. Contact Information
Teacher Hu
Tel: 020-85216460
Email: 006yz01@scnu.edu.cn
一、学院名称
教育信息技术学院
二、专业名称
新闻与传播（专业硕士）
三、专业特色
本专业整合视听传播领域长期积累的专业优势，面向数字化与全球化的双重语境，聚焦数字内容生产与智能传播、平台治理与数字传播政策、公共传播等重要方向，构建起特色鲜明、体系完备的人才培养路径。坚持理论素养、技术能力与社会实践并重，系统引入人工智能、数据分析、平台治理等前沿内容，着力培养具备坚定政治素养、卓越专业能力与突出国际传播能力，能够服务国家战略需求、引领社会发展的高层次新闻传播人才。
四、主要课程
新闻传播学理论基础
新闻传播学研究方法
新闻传播伦理与法规
数字新闻生产与创新研究
新媒体研究与应用
媒体实务工作坊
公共关系与战略传播
数智化视听实践前沿
数据挖掘与分析
全球南方与视觉政治（全英文授课）
五、预计就业前景
本专业毕业生就业领域广泛，包括但不限于：互联网与平台企业（内容运营、数据分析、战略传播等）、主流媒体与新媒体机构、公关与品牌传播公司、政府及事业单位（舆情分析与传播管理）、高校与科研机构
六、联系方式
联系人：胡老师 电话：020-85216460 邮箱：006yz01@scnu.edu.cn