1. Name of the School
School of Information Technology in Education
2. Program Title
Master of Publishing
3. Program Features
This program leverages the academic heritage of South China Normal University, a national "Double First-Class" construction university, and integrates high-quality resources from first-class disciplines including Education, Journalism and Communication, and Chinese Language and Literature. Rooted in the core geographical advantage of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and the development momentum of its cultural industry, the program responds to the strategic needs of publishing industry transformation in the digital era and the development of a culturally strong nation. It focuses on three distinctive training directions: Competency-Based Educational Publishing, Integrated Publishing in the GBA, and Publishing and Cultural Going Global, and has built a compound talent training system that deeply integrates theory and practice, and keeps pace with technology and industry development.
The program attaches equal importance to professional literacy, digital competence and social practice, strictly complies with the core training requirements of the National Steering Committee for Master of Publishing Education, and systematically integrates cutting-edge industry content such as AIGC, big data analysis, and immersive media to build an AI-integrated curriculum system covering the whole publishing process. The program implements a "dual supervisor system", pairing each student with an on-campus academic supervisor and an off-campus industry practice supervisor. Relying on 23 co-built internship bases with leading industry enterprises, it deepens industry-education integration and collaborative education. The program is committed to cultivating high-level and application-oriented publishing professionals with firm political integrity, solid professional foundation in publishing, outstanding digital innovation ability and cross-cultural communication competence, who can serve the national cultural strategy and lead the high-quality development of the publishing industry.
4. Core Curriculum
Introduction to Publishing Science
Publishing Laws and Regulations
Research Methods in Publishing
A Guide to Academic Writing and Research
Editing and Production of Publication
Publication Marketing
Operation and Management of Publishing Enterprises
Educational Publishing Research
Research on New Format Publishing
5. Career Outlook
Graduates of this program have a wide range of career opportunities covering the whole publishing industry chain and related cultural communication sectors, mainly including:
Publishing and Education Sector: Various national education publishing houses, general/professional publishing groups, children's and adolescent book publishing institutions, educational informatization enterprises, and online education platforms.
Digital Culture and GBA Industry Sector: Digital cultural and creative enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area, new media and content platforms, cross-border publishing institutions, animation and game IP incubation enterprises, and cultural and creative industrial parks.
International Communication and Cultural Going Global Sector: International publishing groups, copyright agencies, cultural going global enterprises, and foreign-related cultural exchange institutions.
Public Administration and Academic Research Sector: Publishing management departments of government and public institutions, public opinion management agencies, universities and research institutes.
6. Contact Information
Teacher Hu
Tel: 020-85216460
Email: 006yz01@scnu.edu.cn
一、学院名称
教育信息技术学院
二、专业名称
出版（专业硕士）
三、专业特色
本专业依托华南师范大学国家“双一流”建设高校的学科底蕴，整合教育学、新闻传播学、中国语言文学等一流学科优势资源，立足粤港澳大湾区核心区位与文化产业发展优势，面向数字时代出版产业转型与文化强国建设的战略需求，聚焦素质教育出版、湾区融合出版、出版与文化走出去三大特色方向，构建起理论与实践深度融合、技术与产业同频共振的复合型人才培养体系。
本专业坚持专业素养、数字能力与社会实践并重，严格对标全国出版专业学位研究生教育指导委员会核心培养要求，系统融入AIGC、大数据分析、沉浸式媒介等行业前沿内容，打造覆盖出版全流程的AI融合课程体系。专业实行“校内学术导师+行业实践导师”双导师制，依托行业头部企业共建实习基地，深化产教融合协同育人，着力培养具备坚定政治素养、扎实出版专业功底、突出数字创新能力与跨文化传播能力，能够服务国家文化战略、引领出版行业高质量发展的高层次应用型出版人才。
四、主要课程
出版学概论
出版法规
出版学研究方法
论文写作与学术指南
出版物编辑与制作
出版物营销
出版企业经营与管理
教育出版研究
岭南文化资源开发与新业态出版
五、预计就业前景
本专业毕业生就业领域广泛，覆盖出版全产业链及文化传播相关行业，包括但不限于：全国各类教育出版社、大众/专业出版集团、童书与青少年读物出版机构、教育信息化企业、在线教育平台、粤港澳大湾区数字文创企业、新媒体与内容平台、跨境出版机构、动漫游戏IP孵化企业、国际出版集团、版权代理机构、文化出海企业、涉外文化交流机构、政府及事业单位宣传出版管理部门、舆情管理机构、高校与科研院所。
六、联系方式
联系人：胡老师 电话：020-85216460 邮箱：006yz01@scnu.edu.cn